
Brandywine
Building Services, American Seaboard Exteriors
and American Seaboard National are a closely held
group of service companies managing contract facility
cleaning and maintenance at Fortune 500 companies
throughout the US and Canada.
We
have been practicing the Collaborative Way for 7 years
and have made it a cornerstone of our company culture.
In day to day business, this practice has aided our
people in overcoming view-point differences and personal
communication snafu’s and diminished hidden
agenda priorities to provide a stronger, collective
focus on the company goals. Many times I have been
amazed at the degree of swiftness certain people pull
together to achieve a positive result on a project
or crisis when, in the past, just getting them to
agree on anything was a daunting task. Several times
a year, employees will come to me privately and thank
me for the opportunity of The Collaborative Way. Usually
they have just been through a situation where they
consciously applied one or more of the principles
with positive forwarding results. At this juncture,
they feel very accomplished and in control; I in turn,
listening to them, feel a renewed sense of pride in
our organization.
- Brian S. Blair (President, Brandywine Building Services,
American Seaboard Exteriors and American Seaboard
National)

Charter
Homes is the leading homebuilder in Central Pennsylvania
offering the best designed homes and neighborhoods in
the most sought after locations throughout the region.
The
success of our business is determined by how quickly
we can act together to take advantage of the opportunities
in front of us, staying out in front of competitors,
to create value.
And
that requires people to work together. The faster we
move, through constant collective focus of our efforts
and resources on what needs to be done, and minimizing
drag as a result of ineffective understanding and expectations,
the better chance we have of being successful.
The Collaborative Way is integral to defining what working
together looks like for us, increasing our level of
performance, and delivering results. Our business has
doubled in the last 3 years.
- Rob Bowman (President, Charter Homes)

RSI
is an employee benefits broker serving clients with
50 to 1000 employees in NJ, NY City, Philadelphia, and
Northern Delaware.
Over
the years we’ve worked incredibly hard at RSI
to intentionally build a very specific organizational
culture. I’ve learned that building such a culture
is an absolutely essential part of our business differentiation.
My experience is that at least 50% of the reason people
buy from us is due to our culture and 90% of the reason
people work for us is that culture. My experience also
tells me that there are a number of ingredients that
are necessary to build a truly powerful culture.
The most important of these ingredients is the ability
to harness the collective energy and intelligence of
our workforce. While it seems patently obvious, employees
that are excited, energized, and engaged are clearly
going to outperform those that are not. When engaged
employees share a deep commitment to the organization,
to a set of values, and to each other, the results become
extraordinary.
The Collaborative Way is the “lubricant”
that keeps all the parts working together. It has given
our people the tools to create an environment to communicate
in that is not common in the workplace, much less in
the home. While we may experience challenges similar
to other companies’, the speed with which we surface
the challenges, deal with them effectively, and move
on to solutions far surpasses that of almost any other
organization. The Collaborative Way is truly part of
the fabric of our culture; it’s simply how we
operate.
Over the years, I’ve had the chance to explain
the Collaborative Way to many other business leaders.
Candidly, it’s impossible to do effectively. It
too often sounds “touchy-feely” or “soft”
or “nice.” The reality is that it’s
demanding and rigorous and critically important. When
you think of the number of times each day that each
employee interacts with a customer, vendor, or fellow
employee and multiply this by the number of employees
and the number of workdays, you realize just how many
human interactions take place in a year. If we could
improve the precision and effectiveness of those communications
by a factor of just 10%, the business results would
be staggering. This is the perspective from which I
believe leaders should view The Collaborative Way.
Today, it’s hard for me to imagine where we’d
be if we had not “taken the leap” to invest
ourselves in learning The Collaborative Way some 7 or
8 years ago. It sure seemed strange back then and required
a certain degree of faith. Few investments we’ve
made have paid off as handsomely.
- David Friedman (President, RSI)

Metallurgical
Products Company is a world-class manufacturer of
specialty alloys used by the copper melting industry.
Because
our products are considered to be commodities, it is
difficult to distinguish ourselves from the competition
based on product quality. While our competitors may
be able to produce a product of similar quality, they
can’t duplicate the way we work together as a
team. For this reason, we see the Collaborative Way
as a vehicle that gives us a powerful competitive advantage.
- Mike Goodman (President, Metallurgical Products Company)
|